International real estate developer HB Reavis has revealed a refreshed corporate identity to align with the company’s current strategy and philosophy of developing unique people-centric spaces that enhance productivity, well-being and overall experience of those that use them as well as the surrounding communities.
We are really excited to unveil our new brand which fits perfectly our strategy and activities aimed at pushing the boundaries of modern workplace solutions and at disrupting the industry standards. From many discussions with our clients and partners we felt the need to better express who we really are and what we stand for. While there are multiple brand attributes that we want to convey, being perceived as human-centric, passionate and innovative rank on top. I want to thank the Sectorlight team for their ability to perfectly capture that through the choice of warm colors, organic shapes and the changing of our logo mark. We hope the new brand, obviously anchored in our actual endeavours, will help our audiences understand our vision and strengthen their confidence to interact with us in new ways.”
We have adopted a bold approach with our new brand, with a much more B2C feel than the industry norm. This reflects our focus on the people who experience our buildings, workplaces and surrounding neighbourhoods. Our goal was not only to create a new and dynamic visual identity, but also use this opportunity as a holistic process to weave together all aspects of HB Reavis’ brand personality across all internal and external relations with our partners, clients and the industry at large.
The first thing we noticed about HB Reavis was how they approached things very differently; not only in what they do as a developer, but how they do it as a group of people. They have a very real, collective spirit and natural drive to make things better. For us, this was the place to start the brand journey. We wanted to avoid any market jargon and establish a more emotive and human visual identity and tone of voice that would give HB Reavis a familiar and universal appeal. HB Reavis people are also very passionate and are challenging industry norms so we wanted to express this visually through playful shapes and vibrant colours. The result is a strong and dynamic language that can flex across multiple touchpoints.